Search is changing. Alongside classic search results, people now ask AI assistants for recommendations. Generative Engine Optimisation (GEO) means making your content easy for these systems to find, understand, and quote.
Start with strong SEO foundations
Fast pages, clear headings, descriptive titles, and a logical site structure still matter. AI systems rely on the same signals.
Answer real questions clearly
Write short, direct answers to the questions your customers ask — then add detail. FAQ pages are especially useful.
Use structured data
Schema.org markup for your organisation, services, articles, and FAQs helps machines understand who you are and what you offer.
Be consistent everywhere
Use the same company name, services, and contact details on your website, social profiles, and directories.
Keep content fresh
Update key pages and publish helpful articles regularly. Dates and authorship signal that information is current.