Reaching customers in several European markets usually means speaking their language. A multilingual website is more than translated text — it is a structure that search engines and visitors can understand.
1. Decide on your markets first
List the countries you want to reach and the languages people there search in. One country can need more than one language.
2. Give every language its own address
Use a clear URL structure such as /de/ or /me/ for each language, and connect the versions with hreflang tags so search engines show the right page to the right person.
3. Translate meaning, not just words
Automatic translation is a great starting point. Review headlines, calls to action, and legal texts with a native speaker.
4. Localise the details
- Currencies, date formats, and phone numbers
- Local contact details and opening hours
- Country-specific legal pages where required
5. Measure each market separately
Track enquiries and sales per language so you can see where to invest next.
Planning a multilingual site? We are happy to help you map it out.